Welcome to the official brand style guide for Crawford, Smith & Swallow. This comprehensive document serves as a definitive resource to ensure consistency, cohesion, and excellence in all aspects of our brand’s visual and verbal identity.
From typography and colour palettes to logo usage and identity, this guide provides clear guidelines and best practices to maintain the integrity and recognition of our brand across various platforms and mediums. By adhering to these standards, we aim to strengthen our brand recognition, establish trust with our audience, and convey a unified message that reflects the values and personality of Crawford, Smith & Swallow.
This style guide equips us all with the tools and insights necessary to effectively represent the CSS brand in every interaction and will be available in the Human Resources tab on the dashboard.